The Ultimate Guide To Johnnie Walker Blue Label Ultra

The Ultra bottle is the results of a 5-calendar year quest by Johnnie Walker’s operator, Diageo, to discover the most sustainable and lightest packaging probable when retaining the posh aura in the franchise and its Particular blend of whiskies, which consist of ultra-rare Oban, Brora, Royal Lochnagar, and several other ghost distilleries.

Genuine savings can be job and product or service dependent, but generally speaking, unbiased experiments clearly show that, all else equal, For each and every gramme of glass lessened Which means in excess of 50 percent a gramme fewer carbon emissions in output.

Diageo’s experimented with sustainable packaging just before—a 90% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is the idea from the spear for glass—specifically for businesses wishing to offer in Europe.

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We hope that our discoveries will likely have a good effect throughout the broader industry and assist find new alternatives for lighter, decreased carbon packaging options.”

From peaty whisky to fruity whisky, lean on our qualified insights to find out the full wide range and character of different whisky flavours.

Together with external glass makers, the model rethought all components of how the bottle is developed, designed and transported: from hand-blowing the glass, to using a teardrop form which, for The very first time at any time, meant reforming the iconic Johnnie Walker square bottle.

Indeed—this collectible version is often requested on the web and transported securely to your doorway with signature affirmation.

Made through a test-and-master model with external glass makers, this gentle-bodyweight bottle contains a handblown teardrop form that reimagines Johnnie Walker's iconic square layout, exemplifies the way forward for light-weight, and assists learn new possibilities for lighter, lessen carbon packaging choices.

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This can be a globally allocated launch made out of uncommon stocks, like whisky from ghost distilleries which are now not in operation. Fewer than 888 bottles were designed globally.

The Johnnie Walker Blue check here Label Ulta in its cradle and box. Credit score: Diageo In addition to this, Diageo has introduced that a royalty-free of charge license into the patent will probably be available to anyone who needs to hitch Johnnie Walker in its mission. Lindley said: “Rather then keep this new information near to our upper body, we’re fired up to be offering a royalty-absolutely free licence to our granted British isles patent to the globe.

Said system aims to reduce the weight of glass in Johnnie Walker packaging. This should have a direct impact on the carbon emissions of Johnnie Walker packaging, both in terms of generation and transportation. 

“We’re probably about 12 months from Individuals initially goods hitting the market as a result of the lightweighting method.”

“It is possible to say It can be handy that we’re finding ahead of your curve with all the laws. But we’d started out [Ultra] in advance of [PPWR principles] ended up revealed,” says Lindley, including that it’s essential for Diageo to prioritize mainly because it’s a “important change for [all our liquor categories] for being thinking of least possible packaging bodyweight.

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Because the time of its founder, John Walker, individuals that Mix its whiskies have pursued flavour and good quality over all else.